About Us

Our Association

Explore Northwest Arkansas (northwestarkansas.org) is the marketing brand of the Northwest Arkansas Tourism Association (NATA).  NATA is one of twelve tourism regions created by the Arkansas Parks and Tourism Department.

Our Region

The Northwest Arkansas Tourism Association (NATA) represents, promotes and markets all of the attractions, sites, and tourism entities within the four-county region of Benton, Washington, Carroll and Madison counties. Within this area are some of the most vibrant cities and downtowns, including (but not limited to) Fayetteville, Eureka Springs, Springdale, Bentonville, Siloam Springs, Huntsville, Rogers, Bella Vista and Holiday Island.

Our Supporters

The Northwest Arkansas Tourism Association is primarily funded as a partnership of area Convention & Visitors Bureaus, Chambers of Commerce, Advertising and Promotion commissions, and tourism committees as well as through an Arkansas Parks and Tourism matching grant.  NATA is also supported by association memberships and contributions through advertising opportunities.

Board of Directors

NATA is guided by a Board of Directors made up of leaders in the tourism and hospitality industry.

Northwest Arkansas Tourism Association Executive Board

President J.R. Shaw Visit Rogers
Vice President Kalene Griffith Visit Bentonville
Treasurer Sandy Martin Arts Council of Eureka Springs
Secretary Misty Murphy Downtown Springdale Alliance
Past President Kent Butler The Great Passion Play